Companies will spend thousands of dollars on web development and often have no marketing budgets to get their sites found. If you are a Houston company who has not yet developed a web marketing strategy, you could be unknowingly doing your brand a serious disservice.
The process of improving a websites’ visibility in the rankings through free or “organic” search practices is called search engine optimization. Organic Search is the 2nd cheapest way to get leads just under email marketing, and is often over looked by companies just beginning to execute a web based marketing strategy.
If you have not already thought of working with a Houston SEO company, you really should. There are several benefits to working with a local Houston SEO company, and it does not have to cost you your entire marketing budget. First, working with a third party SEO company ensures that the job will be done right. SEO has several rules and practices to learn, and if they are done incorrectly, can actually be a detriment, rather than a benefit to your brand.
If you are unsure of how SEO works, here’s an example. If you are a local mortgage help center, chances are you are hoping to be found when someone is looking for foreclosure help in texas. Most times, consumers will start with the web. They will Google things like “Foreclosure help Texas” or “home foreclosure help”, and are then greeted with a list of local businesses who offer mortgage foreclosure help. A Houston seo company ensures that you are one of those businesses presented in the results, by optimizing your site for the search engines.
Hiring a third party Houston SEO company also allows for you to reap the benefits of the practices, without having to exhaust internal resources. Most companies will allow you to pay them based only on the work they have done, rather than a flat rate. This saves money by allowing you to skip hiring an in house SEO specialist. It also frees time for you to focus on other aspects of your business such as brand development and customer service.
If you are looking to execute an SEO strategy, but are unsure where to begin, outsourcing to a third party Houston SEO company could be the solution you are looking for, and the difference between your competitors being found, or you.